Dave's Concept Proposal Improvments:
It is hard to pick out just one section of my original concept
proposal form Michael’s critique that I
have improved upon, as I think that I fell down on all counts and have
had to rewrite most of it.
But one section stands out more than all the rest and that is the Revenue
Model.
This needed improving because my original one line neither gave costing
or adequate explanation of where the income was to come from, and as Michael
says in his critique “the revenue model section is missing a few important
things. A proper business model does not just have income, but also expenses.
What are these expenses?”
To remedy this I tried to think of what would be needed in regard to
the infrastructure and the equipment to set up the business. (Computer,
phone line, web page design, server etc.) and then go onto outline the
ongoing costs that would be incurred.
An explanation that it is the retailer / manufacture that provides
the income and not the people using the site was needed this I tried to
do along with a general appraisal of how the income would be generated
i.e. Via click through or commission. I did not rule out advertising but
this would have to be very selective so as not to appear biased.
Income.
Income will be generated either from click through (the retailer pays
a small fee when someone enters their site from mine) or they pay a commission
on any sales via my site. This can be negotiated individually with retailers
/ manufactures.
Some advertising on the site is not ruled out.