Question 2.

Critique of Graham Braddock's Concept Proposal.

Just-In-Time Building Materials.


This is an excellent concept proposal it covers the four sections required (summary, revenue model, product and the market, richness and reach) in great detail.

Word length (1000)
                                Is on the nose.

Is in html format.
                                OK

Has a navigation section.
                                On a 1000 word double page document navigation may not be essential but the criteria
                                asked for navigation so this should be included.

Uses colour and images to enhance the design.
                                You have used colour to emphasis your sections to good effect, as this is a html document some images
                                or just a logo would add the finishing touch.

Is written for a reader new to e-business so explains all the terms used clearly.
                                For a reader new to e-business some of the terminology needs to be explained. If I was not doing this
                                course terms such as 'extranet, ES test, SEL and ANX' would be meaningless.

Is written in formal rather than chatty style.
                                Style is excellent.

Explains the proposal clearly.
                                This it does and very well.

This is a very well thought out proposal and I am sure you will do very well in your TMA

Dave.
 

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