1. Does this business disintermediate other businesses; i.e. does it remove the need for existing intermediaries? If so, how?
2. How does the business hope to make money? Is it through advertising, commission payments, a mixture of approaches?
3. How do they gain the trust of the buyer and the seller?
4. In what ways do they affect richness and reach for the buyer and seller?

1.    Yes it will replace high street shops because it will be able to offer lower prices because its overheads will be lower.
        It will not replace existing itermediaries because its product range is low or not specialised enough.

2.    It hopes to make money from commission. It as what it calls partners and I assume by guiding you to one of these
       partners it gains better commission.

3.    By having a well-presented site and by making the name familiar through advertising.

4.    There is no added richness for the buyer as there is very little in the way of a description or specifications.
       There is some added reach for the buyer as the search as already been done but there is no choice.
       Sellers have no obvious added richness but there reach is increased though a larger customer base.

Priceline.com

1.    Yes again it will replace high street shops because it will be able to offer lower prices by dealing direct and its overheads
       will be lower.

2.    There is a charge for using the service.

3.    By having a well-presented site and by using the familiarity of well-known brands.

4.    There is no added richness for the buyer as he does not know the product provider but there is an increase in the reach
       as priceline does a large search.
       The richness is increased for the seller as they know how many people want to travel and what they are willing to pay.
       Reach is greater for the seller as there is larger customer base.
 

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