Developing a Concept Proposal

Mobility Products.

Summery.

My concept is for a website that will give a service for people with mobility problems it will list all available products from electric scooters through to walking aids.
By selecting a type of product, an electric scooter for example a list of available scooters and prices will be shown, there will be links to the manufactures and retailers web sites along with the availability and delivery costs.
By selecting the manufactures web link you will be taken to there pages giving such details as specifications, colour, warranty etc.
If price or retailer is selected a link will be made to the retailers site giving details of the price including delivery times and stock levels.
 

Revenue Model.

If a purchase is made via the link from my web site then a commission is paid.

Product and Market.

The product is all kinds of mobility products from as mentioned above electric scooters through wheel chairs to walking frames, but this can be extended to cover such things as stair and bath lifts or the modifications of cars for disabled drivers.
The market will be anyone with a mobility problem. At first you might think that this limits the market potential to an older generation but statistics show that one of the fastest growing sections of the online community is the silver surfers (people over 50 years old who have taken to the Internet). The younger generation who have a mobility problem are likely to be computer and Internet literate.

Richness and Reach.

Richness.

The choice of products (not just the ones in a particular show room) the information, photos, specification sheets, etc available at the manufactures web site all add to the richness. Feed back from previous purchasers of a product could be shown on the site as a star rating one for poor, two for average, three for good etc.

Reach.

This will be greater both for the customers as they will have a greater list of available products and retailers will have a greater customer base.

The ES Test.

(ES stands for electronic shopping.)

The three aspects which determine how susceptible a product is to being sold online are :-

  1.   Product characteristics - this relates to how the product interacts with the human senses. For instance, does it need to be touched or tasted before buying?
  2. Familiarity and confidence - this refers to the familiarity the consumer has with that product and their confidence in it (or the supplier).
  3. Consumer attributes - this refers to the type of consumer who is likely to buy that product and their motivations for shopping.
1. Product characteristics.

    Our products meet this test via the photographs and video clips on the manufactures web pages.

2. Familiarity and confidence.

    This is met because most of the brands will be from major manufactures, and some of the sales will be for upgrades or replacement of a preferred product.

3. Consumer attributes.

    Here we will meet the needs of the value shopper. Those who want there choice at the best price available and those that want the best specification at the best price.
 

Conclusion.

The proposal will give customers a large easily accessed database of products along with the price, availability and satisfaction rating.
The retailer gets a larger customer base directed to their products on a no sale no commission bases.

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